Calls to action (CTAs) are a must to drive response to your marketing efforts and produce measurable results. How can you make them effective?
CTAs can be used in every type of marketing message. There are a variety of calls to action and they don’t necessarily have to be focused on generating sales. Continue reading
There’s a fascinating discussion going on at KevinMD.com, about the value of patient satisfaction scores and whether they help or hurt patients.
No matter on which side of the debate you fall, this is not likely to be resolved anytime soon. The fact also remains that whether or not Medicare is using patient satisfaction scores to reimburse Continue reading
A friend of mine recently said she didn’t understand why any business would have a blog. “Isn’t a blog just someone’s opinion?”
No, a blog can be much more. While many blog posts do function as personal journals, so many more include research, news, and other factual information.
Perhaps this misunderstanding is one of the reasons that few hospitals have embraced this format. Continue reading
The internet and social media have provided marketers with cheaper and faster ways to reach their communities, but not the most effective ways to deliver all marketing messages. Although digital solutions are great for businesses with tight marketing budgets, research shows that print media and direct mail are more effective at delivering complex messages.
Royal Mail conducted a neuromarketing study last year that studied how the brain processes marketing messages through different channels. Results of the study showed that print media (i.e. direct mail) is more effective for delivering more complex messages to consumers while online media is more effective at delivering short, simple, easy to read messages.
Writing blog posts for a hospital or medical practice? Follow these tips to set you apart from the other content vying for your audience’s attention.1. Remember, “What’s in it for me?” The internet is full of tempting distractions, and readers’ attention spans are short. Your posts should focus on benefits to the viewer/reader: how to prevent illness, learn about new technology, etc. Get to the point fast.
Facebook has evolved again…creating a buzz among its users. What are the changes everyone is talking about?
In addition to these most recent changes, Facebook also announced at its F8 conference that it will launch Facebook Timeline, which is going to give marketers a real challenge. Continue reading
As you’ve probably heard by now, social media can be a very powerful tool for hospital marketers. More and more hospitals are joining social networks in order to build up their social media presence. What are they doing that works? Are they delivering a return for their hospital?
Although having a social media presence can be beneficial for hospitals, blindly posting content just for the sake of having some sort of social media presence will not be effective. Like all your marketing programs, you need to define your purpose, and ideally have an editorial plan. Then you can measure your success against your objectives. Continue reading
You know what they say…people make their first impressions in the first five seconds, and it takes much longer to change that first opinion. When it comes to your hospital’s website, the same holds true, and you’re not so likely to get a second chance if visitors don’t find the information they’re seeking.
To make sure that your hospital website provides visitors with a positive experience, it must be inviting, informative, professional, and reflect the quality offered by your hospital. This boils down to three aspects on which to focus:
Bergen Health & Life Magazine will host our 5th Annual BergenFest Party & Expo next Fall. Here are the top reasons to attend.Many physicians and medical centers are hesitant to throw themselves into the social media world because they aren’t convinced that there are any tangible benefits. For that matter, they think the risks are too great. They view social media as a time-consuming distraction.
Well, this recent post on the KevinMD blog will dispel your doubts about the value of healthcare social media. Last summer, Natasha Burgert, MD, decided to engage in a one-year trial to assess how social media might enhance her pediatric practice in Kansas City, Missouri. When she began her efforts last summer, she didn’t know what to expect. Continue reading
