Monthly Archives: February 2012
Marketing the Patient Experience
There’s a fascinating discussion going on at KevinMD.com, about the value of patient satisfaction scores and whether they help or hurt patients. No matter on which side of the debate you fall, this is not likely to be resolved anytime … Continue reading
To Blog or Not to Blog, The Hospital Marketer’s Question
By Laura Dowden A friend of mine recently said she didn’t understand why any business would have a blog. “Isn’t a blog just someone’s opinion?” No, a blog can be much more. While many blog posts do function as personal … Continue reading
