1. What is Local/Social Connexion?
Consumers are moving online in greater numbers every day (900 million users on Facebook and 500 million users on Twitter ). When they are ready to purchase they use search engines to find what they want or they ask their friends for recommendations – increasingly via social media.
Today’s way to be found online is to produce quality content – consistently. This is because quality content is what both search engines and consumers seek.
Wainscot’s Local/Social Connexion provides you with your own outsourced online content generation and social media marketing team – at an affordable price.
By consistently generating quality content through such a program you should expect to:
- Gain more traffic to your website and blog
- Generate more leads for your business
- Increase sales from current customers
- Grow your Facebook & Twitter following
- Rank higher on Google
2. What do I get and what does it cost?
The Local/Social Connexion program is available in three levels. The biggest difference between each level is the amount of content that is generated. If you’re just starting out with online content marketing, our basic program may be right for you but keep in mind research shows that the more frequently you publish the more likely you are to produce leads for your business.
The core of a Local/Social Connexion program is a blog for your business. Blogs are the easiest way to produce and publish content frequently. Links to the content published on your blog is then posted to your Facebook page and Twitter accounts drawing in consumers from those social media sites to your business.
Wainscot’s Local/Social Connexion team takes care of all the writing for your blog. We set up your blog, Facebook page and Twitter account as needed. We also support you by answering your technical and online marketing questions.
|Original blog posts written for your blog per week||1||2||4|
|Editorial oversight of all blog posts||X||X||X|
|WordPress blog set up and customized to your branding (maximum # of pages on blog)||3||4||6|
|Set up of your Facebook page with cover photo & profile photo||X||X||X|
|Posting of your blog posts to your blog per your defined weekly schedule||X||X||X|
|Posting of links to your blog posts to your Facebook page & Twitter account||X||X||X|
|Review and moderation of comments submitted to your blog, Facebook page & Twitter account||X||X|
|Phone & email support on all technical & business issues relating to this program (for WordPress blog, Facebook & Twitter)||2 hours/month||4 hours/month||Unlimited|
|Analytics to track traffic & following on your blog, Facebook page and Twitter account||X||X||X|
|Option to add a video to your blog and Facebook posts||X||X|
- Art galleries
- Auto dealerships
- Fashion & clothing stores
- Flooring providers
- Furniture stores
- Home electronics & integration
- Interior designers
- Kitchen & bath showrooms
- Patio & pool providers
- Real estate brokers
- Spas & salons
- Tile & stone showrooms
4. Will this really help my business?
If you want Google to find you, provide quality content (consistently) and you will rank well on search pages relevant to your business. Google’s mission is to help people find the resources they need. If you want consumers to seek out and trust your business, produce quality content they value.
Signing up for a program like Local/Social Connexion will give you the highest chance of being found by consumers looking to purchase from businesses like yours. It will also give you content to use to keep you top-of-mind with your current customers.
5. What is the contract length?
You sign up for six (6) months of service initially then you continue in three-month blocks until you no longer wish to participate.
6. Who do I contact with questions?
Contact Nigel Edelshain, Director, Digital Media, 201 573 5557, email@example.com with any questions.