The incredible team at Wainscot Media was featured on “Jerseylicious”, which airs on The Style Network.
Tracy DiMarco, the popular hairstylist featured on the hit docu-soap, traded in her hairspray and blow-dryer for a notepad and pen to be an editorial apprentice at Wainscot’s Health & Life division of regional magazines, helping out at various photo shoots, including a “Grill & Chill” food feature and high-end fashion gallery.
You just spent a great deal of time launching a social media campaign…now how are you going to measure the effectiveness of your efforts?
Maybe you have questions like:
Yesterday, Mayo Clinic had a great blog post by Lee Aase, director of Mayo’s social media center, regarding tips to grow hospital blog traffic. We thought this was something definitely worth sharing, because of our belief in the value of blogs as part of any hospital social media program.
The post featured an article from MedCity News, “Healthcare Social Media: Five Tips for Growing Hospital Blog Traffic,” which provided some great tips for hospital marketers looking to grow blog traffic. Continue reading
Facebook has millions of users, but is it the most effective social media platform for hospitals?
As more hospitals enter the social media world, we have been able to gain some insight on what does and doesn’t work. According to a recent survey conducted by Acsys Interactive, one-third of hospital marketers said that online video is the most effective social media platform. Continue reading
After clients of the Sartorial Group of Wainscot Media concluded their July 2011 meeting at the New York showroom of Hugo Boss, the gang moved uptown to Whiskey Park. This favorite Sartorial Group watering hole is located in the Trump Parc at the corner of Central Park South and Sixth Avenue. Designed by Thomas O’Brien of the Aero Design Group, the dark, sleek space features cork walls and ceiling, deep brown leather sofas and arm chairs, Moroccan carpets and the rock-n-roll photography of the late Jim Marshall, whose work was featured recently in Wainscot’s sartorial magazines.
Under the immortalized gaze of a cigarette-toking Jim Morrison, specialty store owners Johnell Garmany, Craig Beecroft, Murry and Karen Penner, Barry and Stuart Segel, David and Ellen Levy, Dick Pattison and others sipped whiskey, hustled other guests at the pool table, and traded friendly insults into the wee hours.
Check out some photos, after the jump.
The staff of the Sartorial Group of Wainscot Media are no slouches at consuming beer, but can they brew the stuff? That was the question to be answered as they divided into two teams for a micro-brewing throw-down. Team Heaven, consisting entirely of blondes, was led by publisher Shae Marcus. Team Hell, consisting of redheads and brunettes, was captained by formerly dark-haired president Mark Dowden.
Weeks after the Wainscot teams slaved over copper cauldrons, stirring their boiling wort with five-foot spatulas, the rival brews were unveiled at the July 19, 2011, meeting of the Sartorial Group. Clients judged the beers on color, body, nose, taste, finish and creativity of name and label. Hot Damn, the amber ale from Hell, beat Forgive Me Father, a Hoegaarden-like offering from Heaven, by a decisive margin.
The airy Hugo Boss showroom in Chelsea was the setting for a party co-hosted by the fashion giant and the Sartorial Group of Wainscot Media on July 19, 2011. Mark Brashear, chairman of Hugo Boss in the U.S., and Mark Dowden, president of Wainscot, were on hand to welcome specialty-store owners from around the country who publish brand magazines with Wainscot. Following a roundtable discussion of marketing opportunities for the coming season, the event concluded with a fashion show of the Hugo Boss spring/summer 2012 collection.
As digital media are increasingly the focal point of marketing communications, you may be thinking that print communications are on their way out. However, customers interact with brands through many channels, and many still prefer print. In fact, adding direct mail to a marketing campaign can increase return on investment by as much as 20%. What can effective integration of print and digital custom media do for your business?
Having both allows you to reach a bigger audience; and you can maximize individual exposure to your messages by effectively integrating both print and digital custom media. Repurpose content in myriad ways and on as many print and digital channels. If the content is relevant, you’ll make many more connections. Continue reading
Have you thought about the impact your hospital’s social media presence may have on patients? As hospital social media use has continued to grow over the past few years, it may grow even faster now due to the results of a recent study done by YouGov Healthcare. Continue reading
Need to get in shape, fix your smile or update your wardrobe? If you can dream it, our team of experts can help you achieve it!
Dream Big: We are looking for a pair of Bergen County women who can tell us why they deserve to win a customized program designed to improve their health and transform their looks.
The winning transformation will be documented in the pages of Bergen Health & Life, with a “before” article featured in the October issue and your new look revealed in the February 2012 issue!
For complete contest rules & to share your story visit: BergenHealthandLife.com/MotherandDaughterMakoverChallenge
