Health & Life is different from other hospital newsletters because it is an authentic magazine. In addition to custom content about your hospital, service lines, physicians, fundraising efforts and events, Health & Life can include articles on health, local information and lifestyle features. look like a marketing piece, but like a piece to entertain and educate consumers. This is a magazine that will build the image of Community Medical Center. It will exude quality.
Our research will allow you to gain insights into:
• The effectiveness of your current communications/promotions
• Perceptions of your current publications
• Awareness of your hospital’s services
• Brand image and reputation testing
• Patient satisfaction
• Awareness of your competition
• Competitor’s media outreach
• Other magazines/newsletters in your market
• Preferences of local consumers
• Ways to stand out and differentiate yourself from your competition
• How to position yourself as the leading regional expert
• Testing of communications vehicles
• Your return-on-investment
• Social media buzz about your hospital
Wainscot Health Communcations can provide the following services:
• Surveys, using both direct mail and online methods to:
• Test titles
• Test alternative cover executions
• Obtain feedback on your publication(s)
• Measure ROI
• Focus groups, in person or online
• Concept testing
• Personal interviews of patients, staff and doctors
• Consultation to improve your current publications
• Database evaluations to determine ROI
• Social media monitoring, analytics, outreach and interaction
• Analysis and recommendations
• Product strategy
To learn more and discuss ideas to address your marketing goals, contact:
HealthCommunications@WainscotMedia.com
(201)746-7800
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