Why is Health & Life different? People love reading it! The strength of Health & Life lies in its ability to produce active, involved readers—the first step in creating measurable results for your hospital. The results can be major when your audience thoroughly reads and absorbs the messages you deliver about your hospital. Health & Life recipients enjoy reading the magazine because it’s fun, friendly, compelling and relevant. It’s a publication with something for everyone.
Why does Health & Life magazine outperform hospital newsletters? Hospitals have many different messages to deliver to the public—new initiatives, new physicians, new technology, fund raising and so on. Health & Life breaks up serious content with fun, friendly articles that makes it enjoyable for readers to continue through. Readers are better able to absorb all of your hospital's information in this type of rich content environment. Recipients open, read, save, pass along and act after reading Health & Life.
How can Health & Life change your hospital forever? Health & Life gets noticed and gets results. Physicians are big supporters because the magazine raises their profile and patients comment on it. Foundations see results when they profile donors and promote capital campaigns. The public responds to calls to action. And because of all this, Health & Life makes hospital marketers and senior executives look good.
Health & Life is visually gorgeous, and the quality of the writing is simply unparalleled among hospital publications. Readers see this quality as an implicit reflection of your clinical quality. Like other hospital publications, Health & Life is a branding tool and a vehicle for consumer marketing and education. But it’s also an authentic magazine—a local media brand that you control. It serves as the ultimate positive PR vehicle because you control the news about your hospital. Health & Life can be the centerpiece of an integrated marketing program: web, video, audio, events & more.
To learn more and discuss ideas to address your marketing goals, contact:
HealthCommunications@WainscotMedia.com
(201)746-7800