A great way to bolster your hospital’s performance is to create a service-line piece—in print or digital format or both—that describes the activity that you’d most like to grow. A service-line mini-magazine informs patients about the breadth and depth of specific services. Your story can be told in as few as 8 pages, or as many as 52. You can cover one specialty area at a time, or cover multiple service lines in one piece.
Build Your Story
Include educational information about diseases and conditions and understanding risk factors. Talk about the best prevention and treatment options. We’ll highlight your expert staff, showcase the latest technology, your awards and recognitions, and talk about current research and the quality of care at your hospital.
Benefits to your hospital:
• Induce physician referrals
• Position your hospital as a center of excellence for various services
• Help consumers distinguish your hospital from the competition
• Highlight innovations in care
• Attract local patients who need expert specialty care
• Lock out competitors—your mini-magazine will be the only one on this topic mailed within your designated service area
• Expose thousands of local consumers to your educational and promotional messages
Examples:
To learn more, contact:
HealthCommunications@WainscotMedia.com
(201)746-7800