To gain advantage in the highly competitive New Jersey market, RWJBarnabas Health needed a way to increase its reach, drive traffic to service lines and grow its reputation as a trusted provider of the highest-quality medical care.
Program Overview
•
Each quarter, Wainscot creates 11 versions of a 24-page custom magazine.
•
The center 8 pages are used for system-wide messaging and shared across hospitals.
•
Each of 11 hospitals has its own magazine, with 16 pages of custom content.
•
In addition to content strategy and article development, Wainscot handles design, review process, printing and mailing.
•
The program is in its fourth year.
"When we highlight service lines and events in the magazines, appointments and attendance measurably increase."
Victoria Allen, VP Strategic Marketing,Southern & Central Region, RWJBarnabas Health
