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AboutMARKETSWORKNEWSCONTACT
WAINSCOT Health

Standing Out in a Crowd

To gain advantage in the highly competitive New Jersey market, RWJBarnabas Health needed a way to increase its reach, drive traffic to service lines and grow its reputation as a trusted provider of the highest-quality medical care.

Program Overview

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Each quarter, Wainscot creates 11 versions of a 24-page custom magazine.
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The center 8 pages are used for system-wide messaging and shared across hospitals.
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Each of 11 hospitals has its own magazine, with 16 pages of custom content.
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In addition to content strategy and article development, Wainscot handles design, review process, printing and mailing.
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The program is in its fourth year.
"When we highlight service lines and events in the magazines, appointments and attendance measurably increase."
Victoria Allen, VP Strategic Marketing,Southern & Central Region, RWJBarnabas Health

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Phone: (201) 571-2244
Email: info@wainscotmedia.com
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Park Ridge, NJ 07656
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Phone: (201) 571-2244
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Email: info@wainscotmedia.com
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