To gain advantage in the highly competitive New Jersey market, RWJBarnabas Health needed a way to increase its reach, drive traffic to service lines and grow its reputation as a trusted provider of the highest-quality medical care.
Each quarter, Wainscot creates 11 versions of a 24-page custom magazine.
The center 8 pages are used for system-wide messaging and shared across hospitals.
Each of 11 hospitals has its own magazine, with 16 pages of custom content.
In addition to content strategy and article development, Wainscot handles design, review process, printing and mailing.
The program is in its fourth year.
"When we highlight service lines and events in the magazines, appointments and attendance measurably increase."
Victoria Allen, VP Strategic Marketing,Southern & Central Region, RWJBarnabas Health