On behalf of the Italian Trade Commission, Wainscot launched an immersive digital directory of brands participating in the MRKET trade show.
The Italian Trade Commission (ITC) regularly advertises in MR magazine, Wainscot's proprietary menswear magazine trade publication. Included are directories of Italian brands that exhibit at menswear trade shows in the U.S.
In 2019, ITC expanded its advertising program to include an interactive directory.
The interactive edition was an educational and entertaining showcase of what makes Italian fashion superior, including trend pages, videos and engaging editorial animations.