Although cost and other pressures from the pandemic have caused some marketers to curtail their activities, for those in healthcare, reaching out to consumers is more important now than ever. Why?
HEALTHCARE MARKETING HAS UNMATCHED AUTHORITY TODAY.
Consumers want comfort and education, and hospitals and clinics are among the most trusted institutions, per a recent Trust Special Report by Edelman.
“Now, more than ever, individuals and families are looking to health brands they can trust to solve problems, offer reassurance and deliver credible and relevant information,” according to Deloitte. “It’s now an imperative that organizations deliver value moment-to-moment, in the most connected, human way possible.”
Use marketing communications to highlight the steps your organization is taking to keep patients and staff safe. Also emphasize the ongoing value you offer patients:
- Personal attention
- Shorter wait times
- A clear, easily understood billing process
- Respect from providers and their staff
In healthcare content marketing, the greatest value for consumers is a focus on their needs—solving their problems rather than selling your services.
How can you use content to maximize your organization’s growth potential in 2021?
Download our whitepaper for seven actionable ideas to move your healthcare marketing beyond the COVID-19 crisis.