Wainscot Media introduces Society for International Menswear, a highly edited showcase exclusively of select international contemporary & sartorial brands, including sportswear, tailored clothing, footwear and accessories. The new event is slated to debut Sunday, July 17 and Monday, July 18 in New York City at the Metropolitan Pavilion.
Society for International Menswear (or Society, for short) heralds the return of a men’s fashion trade event to New York City after a two-year absence due to the Covid pandemic. Industry veterans Lizette Chin and Coleman McCartan, both former executives at Informa Fashion, will manage the event under the Wainscot Media umbrella.
Chin, VP and group publisher of the Luxury Group at Wainscot, says the timing of this show couldn’t be better, as Society is launching in July in sync with the Spring/Summer buying season for top-tier retailers. “Society aims to be the gateway for international brands wanting to do business in the American market,” notes Chin. “Now the time is right, NYC is back, and the most important buyers are eager to get back to this marketplace—to see, touch and feel new products—as well as to build new relationships. Society will be able to offer that to them.”
Another powerful element of Society is the addition of Coleman McCartan to the team. As international brands return to the US market, his experience will be crucial. Mark Dowden, CEO of Wainscot Media, says: “For decades Coleman has worked closely with foreign government associations and the international fashion community and is a driving force in bringing international brands to the American market. These relationships and his understanding of their particular needs will be instrumental in helping them create strategies to return to business as they recover and rebuild from the pandemic.”
Wainscot Media creates award-winning events and marketing programs that connect clients with their target audiences, build brand loyalty and fuel sales. The company’s four specialized divisions—fashion, luxury, healthcare and local business—produce a full range of marketing solutions, including events, custom content and other targeted lead-generation programs, for a national roster of clients. The company also publishes trade magazines (such as the menswear b2b publication, MR Magazine) in the fashion and medical verticals, as well as multiple regional magazines and websites. Based in Park Ridge, NJ, Wainscot Media was founded by Carroll V. Dowden, Chairman, and Mark Dowden, President and CEO, in 2006.
Vice President – International Business Development
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