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Home Sweet Home

Furniture retailer Safavieh Home inspires customers to create their dream home with a custom magazine crafted by Wainscot Luxury.

Goals

Broaden the understanding of what Safavieh Home offers
Make Safavieh Home synonymous with multiple looks that are fresh
and transcendent
Educate consumers about handmade rugs, fabrics and finishes, designer 'tricks' and other insider information

Services

Content strategy
Research, writing, editing
Publication design and page layout
Image aquisition and photography
Color correction and file preparation

Results

Launched in Spring 2014 with a frequency of 1x per year, Safavieh Style has since increased to 2x per year due to its outstanding ROI. The magazine is mailed to Safavieh’s customer list and is also available for pickup at all Safavieh retail locations and online at safavieh.com.
"Wainscot is a terrific business partner. The staff is professional and a pleasure to work with, and they do a phenomenal job. The magazine always drives new business."

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