Goals
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Broaden the understanding of what Safavieh Home offers
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Make Safavieh Home synonymous with multiple looks that are fresh
and transcendent
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Educate consumers about handmade rugs, fabrics and finishes, designer 'tricks' and other insider information
Services
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Research, writing, editing
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Publication design and page layout
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Image aquisition and photography
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Color correction and file preparation
Results
Launched in Spring 2014 with a frequency of 1x per year, Safavieh Style has since increased to 2x per year due to its outstanding ROI. The magazine is mailed to Safavieh’s customer list and is also available for pickup at all Safavieh retail locations and online at safavieh.com.
