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AboutMARKETSWORKNEWSCONTACT

Driving Online Engagement

RWJBarnabas Health, the largest healthcare organization in
New Jersey, wanted a digital companion to the versioned
print magazine Wainscot produces for the system. We created interactive content that would engage consumers and give them more in-depth information about select topics.

Program Overview

We created 11 digital digests per issue—one for each hospital in the system.
The site was built using interactive software that gives viewers the ability to follow elements of each story that are of most interest to them.
This upgraded digital format makes healthcare content more engaging via animation and embedded videos.
"Wainscot helps our hospitals develop content that delivers strategic messages, but at the same time is engaging for consumers. We’re always impressed by how well written everything is."

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