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AboutMARKETSWORKNEWSCONTACT
WAINSCOT Health

Increasing Referrals

Shelbourne Knee Center grew its referral base and gained more
self-referring patients with a custom, multifaceted
content-marketing program, including a Patient Journey Marketing project that yielded an ROI of 866%.

View Interactive Experience

Program Overview

•
A next-generation, easy-to-navigate website (fixknee.com)
•
A Patient Journey Marketing (PJM) program
•
A clinical print newsletter, e-newsletter and blogging program targeted to referring physicians and physical therapists

866%

ROI on PJM Program

14,000

Prospective Referrers Reached

100%

Surgeons Now Fully Booked
Months in Advance
"All the marketing programs we’ve done with Wainscot have been well worth the investment, and the team is a pleasure to work with."
Anjie Britton,
Marketing Leader,
Shelbourne Knee Center

Next Healthcare Project →

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